LA NOSTRA STORIA

Per noi la realtà non esiste senza sogni. Storie che prendono vita da un’immagine, bozze e disegni che diventano creazioni preziose e desiderabili, da indossare. È la passione di famiglia, iniziata nel 1976 dal padre Roberto con una gioielleria in borgo Orefici, la famosa via dei maestri orafi napoletani, a ispirare Luca, che decide di puntare sui gioielli in acciaio, con creazioni uniche, attente al design e rinnovate periodicamente nel nome di una spinta a offrire sempre il meglio nello stile e nella raffinatezza. La storia dell’azienda inizia nel 2009 con il lancio della collezione di gioielli uomo in acciaio a marchio Luca Barra, che poi si arricchisce ben presto delle linee donna ed orologi che permettono al brand di conquistare un ruolo di rilievo nel panorama degli accessori fashion. L’azienda, con sede a Salerno, a due passi dalla splendida Costiera Amalfitana, ha continuato a crescere nel corso degli anni, tanto che oggi può contare su una rete commerciale di oltre 1500 punti vendita in Italia e all’estero, a dimostrazione del fatto di aver raggiunto lo status di brand di riferimento per la gioielleria e l’orologeria di tendenza.

OUR HEART

Since time immemorial, all those who want to change the world carry with them on their journey an amulet: a symbol that strengthens every day, in every difficulty, the courage to relaunch and revolutionize things. Luca Barra as his amulet chose the Heart. "The affection I have for the heart symbol stems from my connection with Nonna Rosa, my source of inspiration. When I decided to embark on this journey, she gave me a small heart-shaped good luck charm, which I always have with me." -Luca Barra

OUR MISSION.

Our mission has always been the enhancement of personal style as an affirmation and expression of identity. We were born from a passion for tradition and the beauty of forms and materials, always told with originality and elegance. For us, jewelry is not just an accessory, but an intimate choice that lights up and enhances the personality of the wearer, on every occasion. Every day we strive to inspire you: the heart that seals our bracelets and necklaces is there to remind you that you should always be yourself and not give up on achieving your dreams.

OUR JOURNEY

It is this heart that brings us to you. A beating heart that has always welded our every jewel. A beat to be worn on the skin as an amulet that reassures and leads as an omen of good luck. A magical heart. That always has the right advice, like a sincere friend. A heart that will know how to Give you the courage you need. Your own special magic that you feel inside, that you like to have on you And share with others. That always follows you in your ambitions, aspirations, happiness. A heart that remembers the best of you and projects you beyond, ahead: into new light through which to reflect yourself, recognize yourself, desire yourself. The heart at the bottom of each of our creations is there to remind you that success and good fortune come from believing in your abilities. It is a heart that protects your best dreams, accompanies them and invites you to always believe in them.