OUR STORY

For us, reality does not exist without dreams. Stories that come to life from an image, sketches and designs that become precious and desirable creations to wear. It is the family passion, started in 1976 by his father Roberto with a jewelry shop in Borgo Orefici, the famous street of the master goldsmiths Neapolitan, to inspire Luca, who decided to focus on steel and silver jewelry, with creations unique, design-conscious and periodically renewed in the name of a drive to always offer the best in style and sophistication. The company's history began in 2009 with the launch of the steel men's jewelry collection under the Luca Barra brand, which was then soon enriched by the women's lines and watches that allowed the brand to gain a prominent role in the fashion accessories scene. The company, based in Salerno, a stone's throw from the beautiful Amalfi Coast, has continued to grow over the years, so much so that today it can count on a sales network of more than 1,500 outlets in Italy and abroad, proving that it has achieved the status of a brand of reference for trendy jewelry and watches.

OUR HEART

Since time immemorial, all those who want to change the world carry with them on their journey an amulet: a symbol that strengthens every day, in every difficulty, the courage to relaunch and revolutionize things. Luca Barra as his amulet chose the Heart. "The affection I have for the heart symbol stems from my connection with Nonna Rosa, my source of inspiration. When I decided to embark on this journey, she gave me a small heart-shaped good luck charm, which I always have with me." -Luca Barra

OUR MISSION.

Our mission has always been the enhancement of personal style as an affirmation and expression of identity. We were born from a passion for tradition and the beauty of forms and materials, always told with originality and elegance. For us, jewelry is not just an accessory, but an intimate choice that lights up and enhances the personality of the wearer, on every occasion. Every day we strive to inspire you: the heart that seals our bracelets and necklaces is there to remind you that you should always be yourself and not give up on achieving your dreams.

OUR JOURNEY

It is this heart that brings us to you. A beating heart that has always welded our every jewel. A beat to be worn on the skin as an amulet that reassures and leads as an omen of good luck. A magical heart. That always has the right advice, like a sincere friend. A heart that will know how to Give you the courage you need. Your own special magic that you feel inside, that you like to have on you And share with others. That always follows you in your ambitions, aspirations, happiness. A heart that remembers the best of you and projects you beyond, ahead: into new light through which to reflect yourself, recognize yourself, desire yourself. The heart at the bottom of each of our creations is there to remind you that success and good fortune come from believing in your abilities. It is a heart that protects your best dreams, accompanies them and invites you to always believe in them.